The Future of Marketing: How Virtual Reality (VR) and Augmented Reality (AR) Are Changing the Game
Key Takeaways ● The global extended reality (XR) market is poised to exceed $100 billion by 2026. ● 61% of consumers prefer retailers offering AR experiences. ● Brands like Nike and IKEA are already leveraging VR and AR for innovative marketing campaigns. ● Platforms like Apple’s ARKit and Google’s ARCore make it easier for businesses […]