Referral Marketing: Transforming Customers into Brand Advocates
Introduction: The Power of Word-of-Mouth In the age of digital advertising and social media campaigns, one form of marketing remains astonishingly effective: Referral Marketing. According to Nielsen, 92% of consumers trust recommendations from people they know over any other form of advertising. Companies like Airbnb and Dropbox have harnessed the power of referrals to not […]
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