Database Marketing: The Strategic Force Behind Hyper-Personalized Customer Journeys
Introduction: The Imperative of Database Marketing in the Data-Driven Era As businesses pivot towards data-driven strategies, database marketing has ascended from a mere tactical maneuver to a critical core competency. According to McKinsey, personalization strategies empowered by database marketing can cut acquisition costs by up to 50%, elevate revenues by 5-15%, and amplify marketing spend […]
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