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B2C Marketing: Navigating the Consumer-Driven Marketplace

Introduction: The Dynamic World of B2C Marketing B2C (Business-to-Consumer) marketing is an ever-evolving field that demands agility and innovation. According to eMarketer, global B2C e-commerce sales are expected to reach over $6 trillion by 2023. Companies like Amazon and Nike have set industry standards through innovative B2C marketing strategies, focusing on customer-centric approaches and leveraging …

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